Do you want to boost your new business’s online exposure in 2021? Thanks to technology, it’s never been easier to streamline your day-to-day marketing tasks using online apps.
And, since online activity has increased massively during COVID-19, now’s a great time to take advantage of consumers spending more time on their devices!
If you’ve ever searched for the top marketing apps for entrepreneurs, you will know that there are thousands available. So which are worth using? Here are the top 7 marketing apps:
1. Buffer
Social media is central to digital marketing. It can be a time-consuming activity, though, which is why it’s a good idea to use a social media management app like Buffer.
Buffer is one of the best-known social scheduling apps. Its most popular function is scheduling posts across multiple platforms, including Twitter, Facebook, Instagram, LinkedIn, and Pinterest.
Additionally, another feature of this app is analytics and monitoring, which includes detailed statistics on post performance, the best time to post, and more helpful tips for performance.
2. Hootsuite
Another management tool for social media marketing is Hootsuite. This is a bit more expensive than Buffer, but it does provide some additional features for planning your posts.
This tool is suitable for scheduling Twitter, Facebook, Instagram, LinkedIn, and YouTube posts. You can schedule up to 30 posts at a time whilst managing up to three accounts.
3. Facebook Ads Manager
Facebook is the most widely used social media platform. It’s also the best platform for most businesses for marketing purposes and reaching a large number of potential customers.
If you’re planning to use paid ads, Facebook Ads Manager lets you manage your ads for Facebook and Instagram from your phone.
It’s a straightforward tool that saves loads of time and helps you stay on top of your campaigns, manage and edit your schedule and budget, create new ads, track existing ones, and more.
4. Canva
Next, because images and visual branding are so important, you need to use an app like Canva. This app is ideal for creating professional images, videos, and graphic design.
Canva is also suitable for making content for social media campaigns. It provides customizable templates, and it can be integrated with your accounts using the “social sharing” feature.
In addition to this, the app can be used to make infographics, email campaigns, posters, and logos. And, it comes in both a free and paid version.
5. BusinessCards
If your business relies on offline marketing, business cards are a must. It’s important that your business cards are professional and aesthetic so you create a good first impression.
If you don’t have any business cards or need some new ones, BusinessCards is a free online tool that provides lots of templates that can be personalized to your needs.
6. Mention
Word-of-mouth is an incredibly powerful marketing tool. What other people are saying about your business can make a huge difference, so you need to check this regularly.
However, manually checking every platform is so time-consuming. Using an app like Mention can save you time and make this process much more efficient.
Mention is an app that’s designed to monitor social media, blogs, news sites, and more to get up-to-date reports on who’s talking about your brand and what they are saying.
7. REP
Another popular (and effective) marketing strategy is influencer marketing. If this is something you plan to use for your business, REP is an extremely helpful app to use.
REP is a marketplace app that enables you to connect with influencers and collaborate with them. It also has features for analyzing results and accessing analytics.
There are influencers from every industry, offering free, paid, or pay-per-click collaborations. You can also send payments to them directly through the app.
