Selling a home always presented a good way to turn some excellent profit. The main reason why most people are not able to do that and, basically, only manage to cover the basic expenses is that selling a house requires far more effort than simply planting a ‘For Sale’ sign and waiting for the buyers to come knocking on your doors.
On the contrary – as of recently, the real estate game has become very competitive and sellers of all sorts are always finding new ways to capture the imagination of new home buyers. If you want to stay competitive, you have to the ante as well.
Let us take a look at a couple of tips to help you along the way.
Use all available marketing channels
Essentially, you are playing with the law of large numbers here. The more channels you manage to cover, the more prospective buyers you will be able to lure in. So, do your best to go beyond the usual real estate listings and use the resources brought to you by social media and even video streaming. High-resolution photos, video tours through thou house, the ability to engage with buyers in open face-to-face chatter, and a bit of creative storytelling will definitely set your property apart from competitors.
De-clutter and repaint
Both these things will instantly give your house a fresh new look and make it way more attractive to potential buyers. But, these things are bringing yet another important benefit. Namely, the people will come to you looking for their future home, not your version of what their home should look like. If you remove needless clutter (especially the personal or family stuff) and repaint the entire house in pleasant neutral tones, you will create a very pleasant clean slate your visitors can assess without any footnotes.
Research the local market
Short research and consultation with a professional agent will help you to come up with competitive prices, tell you what features you need to highlight, and what demographics you should aim for. While doing that, try to narrow down the markets as closely as possible. So, if you are, for instance, selling a house in Melbourne, don’t look at this city as one unified backyard. Using professional conveyancing in Essendon or any other district your house might be located in will prove to be a far more prudent move.
Don’t forget the curb appeal
We have all heard stories about the power of first impressions. Well, if you fail to impress potential home buyers even before they enter the house, you will have a much harder time turning them around when they come inside. Do your best then to ramp up the curb and avoid fighting this uphill battle. Repainting your front doors as well as planting a couple of colorful flowers and shrubs will more than do the job. If you don’t have enough time, keeping everything neat and maintained will serve you just as well.
Take care of the lighting
Upgrading the lighting won’t cost you a fortune but it can tremendously improve the appeal of your house. Although any solutions that will make the interior space brighter and more inviting will serve this simple purpose, we say that opting for layered lighting presents the most viable option on the table. On the one hand, you will get the opportunity to highlight the areas you want and draw attention away from the others. Second, this option makes the entire space look far more expensive and stylish.
Stage the interior
So, in one of the previous sections we mentioned that your home should be depersonalized to avoid making buyers feel like impostors. That doesn’t mean you should stage the interior in some way that will actually make them more at home. Indoor plants always make a good pick and spreading around a couple of items that demonstrate what the interior can be used for (e.g., reading nooks) will spark the buyers’ creativity. Playing some pleasant tunes in the background won’t do you any harm either.
So, there you have it – the top six tips that will help you make your house more attractive and sell it for a better price. As we can see, selling a property is far from a simple task, and capturing the attention of the potential buyers requires a lot of effort and creativity. But, these things shouldn’t be all that demanding or even expensive as long as you know what you are doing. We hope we have, at least, nudged you in the right direction.
